For this project, I designed packaging for gifts as part of Sportsgirl’s 2026 summer collection, aiming to represent the brand’s inclusivity, boldness, and fun. The process began with a thorough analysis of the target audience and the brand, making sure to carefully follow the brief and ensure the product designs were both appealing and suitable for Sportsgirl.

My main goal was to highlight inclusivity through the designs. With the theme of fruit markets, I chose to feature fruits that might not be familiar to everyone—such as star fruit, dragon fruit, avocados (yes, they’re a fruit), and guava. By using vibrant and warm tones, I wanted to create an open, welcoming atmosphere and “peachy” vibes. Each package offers its own unique style, united by the shirt design.

After developing each package, I focused on creating a 3D render of the final packaging designs. This allowed me to showcase both the packages and the products, and I believe this made the final render even stronger.

Client
Sportsgirl

Year
Nov 2025